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10 Facts About Music Licensing That Will Put You In a Good Mood by Diona Devincenzi

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Let me introduce you to my friend, Diona Devincenzi (isn’t that one of the lovliest names you’ve ever heard?).  I met Diona, a talented singer-songwriter, in the early 1990’s when we were both fairly new to the “Nashville thing.” Perhaps she’ll remember the story about how back in the day, when we were all pretty broke, she invited Danny and me for a dinner at her place. Having gotten used to eating a lot of vegetarian Pot Lucks with friends, I was shocked that she and her fella, Jerry, served us a REAL meal…appetizers, main dish with meat, dessert…the whole kaboodle! She chuckled at my delight. Ah, those fond memories of being a starving artist. 

Diona has remained on the cutting edge of the songwriting business, traveling back and forth from Nashville to the West Coast.  I’ve always admired what a hard worker and go-getter she is. Here’s one of my favorite articles from her blog Savvy Songwriter. You can find out more about her (besides that it’s grand to be invited to her house for dinner) at her website dionadevincenzi.com

-Sara


10 FACTS ABOUT MUSIC LICENSING THAT WILL PUT YOU IN A GOOD MOOD

I’ve been hearing and reading a lot of doom and gloom about the music industry lately. Articles which lament the demise of the value of music and the dwindling earnings from making and selling it. So I wanted to present a different perspective in an area of the music business that is actually thriving: MUSIC LICENSING.

Here are 10 facts about music licensing that will put you (or should put you) in a good mood.

1. YOU CAN ACTUALLY MAKE SOME MONEY AT IT
Yes, you actually can. You’re not going to get rich with just one placement, but if you are a prolific writer with many songs that are placeable, you can make some decent money. BUT, be prepared to be patient because it won’t roll in over night.

2. THERE ARE MILLIONS OF OPPORTUNITIES TO PLACE YOUR SONGS IN FILM/T.V. AND MULTI-MEDIA EACH YEAR
According to IMDB (Internet Movie Database) there were over 2,000,000 opportunities to place your songs in film & television just last year alone.

3. YOU DON’T HAVE TO BE 20 SOMETHING.
Those years are past me and many others I know in the music licensing business, but that doesn’t matter because what people need desperately are songs to place with their visual production. And they don’t care how old you are. They only care how good your song is and how it might fit their project.

4. IT’S A RAPIDLY GROWING INDUSTRY.
In fact, it’s the only part of the music industry that is growing, besides touring. Need we talk about CD sales? No, already done. But as content is king, so are songs.

5. YOU CAN WRITE IN MULTIPLE GENRES.
If you want to, you can write in every genre imaginable, and even some that are new hybrids. If you want to write a pop/rock song, go for it. If you want to tackle a Bollywood tune, no problem. You get to write whatever you want, as long as it’s commercial.

6. IF YOU WRITE BOTH LYRICS AND MUSIC, THEN YOU BASICALLY HAVE YOURSELF TWO TRACKS FOR THE PRICE OF ONE.
Many times a music supervisor (decision maker) will ask for and use the instrumental track versus the vocal one. Well, no problem, you literally have 2 songs – one with both lyrics and music and one with just the music. You double your opportunities as well as your catalog. And that’s just a side benefit.

7. YOU’RE GOING WHERE THE MUSIC INDUSTRY IS HEADING.
We all see the writing on the wall when it comes to CD sales. It’s all about streaming these days. If you’re writing for the music licensing opportunities, then you’re at the forefront of where music will be in the future. Sure, no one can really tell the future. But with all of the cable channels and new networks and “screens” popping up to enjoy content, there is a growing marketplace for usage of songs. If you’re not thinking about music licensing then you’re out of the game.

8. YOU DON’T HAVE TO HAVE A PUBLISHING DEAL.
Middlemen are disappearing in the music industry, much like a lot of other industries. There are more and more opportunities to pitch your songs directly to the gatekeepers, thanks to technology allowing for direct access.  You couldn’t do this 20 years ago. So welcome to the directness. Just make sure you are prepared when you do pitch your songs though, because as the saying goes, “You only one chance to make a first impression”.

9. THERE ARE RESOURCES TO LEARN MORE ABOUT MUSIC LICENSING.
I scoured the four corners of the earth to find out all I could about music licensing when I started getting involved. I still consume all things music licensing in the way of books, blogs, articles, podcasts etc. In fact, I’m in the process of writing an e-book right now on it.  And thanks to Google search and the like, all the stuff you need to know about music licensing is at the tips of your fingers.

10. IT’S A THRILL WHEN YOU HEAR YOUR SONG IN A FAVORITE TELEVISION SHOW, MOVIE OR AD.
We all write songs because we love it. Well, this part of the glory of your hard work is really gratifying. ‘Cuz you get to tell all your friends and family about your latest rockstar placement.

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Diona Devincenzi is a songwriter/producer born in San Francisco and hanging her hat in Nashville. Check out her blogs at Savvy Songwriter .

Author: Sara Light

Sara Light has been writing professionally in Nashville since 1996. Her credits include the John Michael Montgomery title track and the hit single "Home To You" which received an ASCAP airplay award in addition to being named SESAC song of the year for having garnered 2 million spins on radio. She also composed songs for the musical "Urban Cowboy, The Musical" which opened on Broadway in March 2003 and was nominated for a Tony Award for Best Original Score." Sara has always combined her love of teaching with her love of songwriting and has given countless songwriting seminars throughout the U.S. and Canada. In 2001 she co-founded, along with her husband Danny Arena, the online educational website www.SongU.com. Besides being one of the main administrators (and now bloggers) Sara teaches Song Feedback and Lyric Writing at SongU.com.

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