Notes on Napkins

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SongU Top Marketer: John Cirillo!

Congratulations to all of our Top Tier Marketers who pitched their songs the MOST times at in 2021, including our SongU “Mover & Shaker” John Cirillo who pitched 634 times and says that has been the best investment of his career.

About John Cirillo: Personally, John has impressed me not only with his determination but his modesty. He routinely highlights his cowriters’ participation and talents, heightening their abilities and profiles. But what truly sets John apart is that he makes time to help other songwriters, at every level, reach their own goals by setting up collaborations and connections, sharing leads, and frequently referring writers to (thanks, John). His spirit of mentorship and community is what SongU is all about and what truly earns him his SongU Mover & Shaker title. Below, John tells us about his SongU experience in his own words.

Songwriter, John Cirillo (TN) and his writing buddy, Mickey.

John says: About a year or so ago I was fortunate enough to win a one year membership with SongU (I have since renewed!). I was curious as to the value and the potential of the tools that SongU had to offer and was anxious to get my account up and running. I have worked with several different publishers and organizations in pitching my songs into this ever-changing market. With SongU I found an organization that posted what current successful independent songwriters were looking for; both with artists and with Synch opportunities; which basically covers my catalog.

I was also looking to find a site that was simple to use for any kind of changes or opportunities. SongU’s web site and applications definitely made my efforts easier to get my songs into the right hands. Because of the industry pros that SongU has developed relationships with, I have been able to pitch to opportunities almost every week. Also, the cost of doing so is much more affordable than many other organizations. This has allowed me to submit songs to a solid list of artists and synch opportunities. I have known a few of the industry pros prior to my subscription to SongU. But because of the opportunities to work with each other through SongU, I feel I have strengthened my relationships with a few Pros and started building new relationships with others.

Because the info that SongU provides from the Industry Pros, along with the deadlines and any other important information, I feel that I am able to present my best material for each particular opportunity. Sometimes I don’t have anything, sometimes I have several. But with SongU I feel much more confident that the songs I do pitch fit the opportunity.

Over the past year I have been able to sign several non-exclusive single song contracts with different Industry Pros. Because I am an independent songwriter, it is almost impossible for me to reach the level of artists that I would like to reach without paying a pretty hefty price for a quality sungplugger. But SongU has basically put me in touch with Industry Pros that can help me reach these artists. That is a valuable asset that not all songwriting organizations can provide.

Overall, between the ease of use, their connections to the right Industry Pros and the cost of using SongU, I feel that it certainly has been my best investment in my career as a songwriter.